Quite often content marketing and conversion optimization don’t even reside in the same paragraph, much less sentence, in terms of how we think about making it all work together.
There are ways to help your visitor get to that happy place where they’re grabbing their wallet, and completing the sale.
5 Ways to use content for better conversion rates
Use easy to follow navigation – Enabling your page visitors to go where they (and you!) want to is a cornerstone. Use one clearly defined navigation bar, and augment this with text links inside your content pointing to other pages or resources you’d like to show.
Use visuals! – The more images and videos you use in your content, the more often it will be read, shared and acted upon. That’s not opinion, but a fact. We love to look and watch, read not so much.
Optimize for mobile – With well over half of all web access and search now coming through a mobile device of some type, if you’re not optimized for mobile you are undoubtedly losing out.
Create unique, valuable content – The best way to help your conversions is by creating content that is valuable, sharable and leads logically (and one would hope with some urgency!) to the next step, conversion.
Create killer calls to action – Optimize your calls to action with some thought. Test the various elements just like you would content, and make every effort to make your CTA be noticed. Using colors that stand out yet are complimentary is key here, while remaining within the design elements of your page.
The best way to proceed is to be sure that when your content is being created, that conversion is part of the thought process. Thinking about it then will lead to more conversions afterwards!
Are you using content to drive traffic to your website or offer and do you have a Call-To-Action (CTA) to increase conversions and ultimately sales?
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