How to Rock with Social Media Advertising

Written by Carlos Morales on . Posted in Blog, Content Marketing, Facebook advertising, Marketing, Social Media Advertising

Social Media Marketing

Social Media Marketing

Find Quick Results Using Social Media Ads

Love the concept of using social media to reach a huge pool of people, but are unsure how you can make this happen? While setting up a social media presence that is vibrant and popular can take some time and effort, reaching a multitude of highly targeted people on social media can be done using paid advertising on these networks.

Where you might struggle along for months attempting to create or find an audience, you can get one in minutes from the likes of Facebook Ads, LinkedIn Ads, Twitter, and to a smaller degree, Tumblr, Vine, Pinterest and YouTube. They all have a unique following, and it’s better to plan your ads in conjunction with your target demographics.

What are the benefits of using paid social ads?

There are several benefits to using social media advertising. Let’s examine just a few of them.

  • Incredible targeting tools – It’s a piece of cake to target unbelievably small segments of your audience using highly relevant ads.
  • Immense audiences – Your message in front of millions of people extremely fast.
  • Opportunities for cheap ads – In contrast to Google Adwords, social media ad platforms are typically far less expensive.
  • Fast results – Your ads can be up in minutes. Setup and approval times are short.

Suggestions for maximizing performance with paid social ads

  • Test relentlessly – This will help improve CTR as well as lower costs. Test images, colors, copy punctuation: it all matters! A single percent improvement in performance can be the difference between success and failure!
  • Target carefully – The beauty of social ads is the ability to target minutely. Don’t waste it! Get granular with your targeting.
  • Tie in a sound content marketing strategy with your social ads – Having great content to not only present but follow us is a must if you don’t want to pay for followers that rapidly abandon you for greener pastures.
  • Tracking is vital! – The majority of these platforms incorporate some sort of tracking for you, but make sure you use the best solution you’re able to, and it may differ for various platforms.
  • Try retargeting – Simply put, retargeting works. It may look a little creepy to have your ads stalking customers across the Web, but numbers don’t lie.

Cheap ads, immense reach and easy implementation. What’s not to like?

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