We’ve all watched as Instagram is the latest web property to soar to stratospheric heights, and with their acquisition by Facebook, it looks as if that’s not going to slow anytime soon. What’s been fascinating to notice however is just how innovative marketers are beginning to use the platform in many ways you might not have imagined.
Let’s hear it for Kuwaiti ingenuity!
According to Kottke.org, Kuwaitis have taken to using Instagram as a visually oriented mobile store, selling nearly anything they wish. Examples of the offerings you can find are Manga, clothing and fashion accessories, makeup services, and surprisingly, sheep! While selling sheep on Instagram is probably not your thing, you can understand the ingenuity of these people adapting Instagram for their own marketing purposes in uniquely innovative way. They’ve got products they would like to sell, so they take a picture, upload it into their Instagram account, give a price and ask them to contact for more information or to purchase. Marketing at its most basic, on a world-wide scale!
What lesson can we learn here?
The key lesson to learn here is that there’s always opportunity for those prepared to think outside the box and explore the possibilities. You may not be ready to sell directly off of Instagram, but some marketers already are using it to direct to CPA offers, send people to squeeze pages for list building plus more. With a base so large and growing daily, Instagram provides a unique opportunity to connect with people who are interested, (at least in the images you uploaded) and it’s your job to find a way to connect the dots in your marketing efforts. Let your imagination go a little wild!
You might want to get into it now, however, as seeing as this is now a Facebook property, it’s more than likely change is going to be part of its future, so strike now!